This tip might seem ridiculously simple, but you’d be shocked at how often it doesn’t happen.Hand Holding Telephone Receiver

Make time in your schedule every single weekday to return phone calls and respond to emails from current and prospective customers.

Even better, schedule TWO times to do this each day, one just before lunch for messages received in the morning, and one just before close of business for messages that come in during the afternoon.

Responding very promptly, even if all you do is acknowledge that their communication was received, sends a powerful message: I value your business and I am here to help.

If you need additional time to gather information or research your response, I recommend closing the communication loop at the end of the day with something like: I am working on your request, and will get back to you tomorrow with the answer to your question.