How to Increase the Odds that Customers Will Open Your Emails

you have mailIf you want to increase the probability that email from your business will be opened, make sure that every single email comes from your business name rather than the name or department of the employee who sent it.

So if Gidget Smith works for Acme Widgets in the customer service dept, her email responding to my inquiry should show up in my inbox as coming from Acme Widgets, not from Gidget Smith or Customer Service.

Many people delete emails from senders they don’t recognize. Don’t expect your customers to keep track of the names of your employees, even if you’ve had the same staff for years.

To see how your business emails are showing up in your customer’s inboxes, ask each of your employees to send you an email as if you were a customer, and take a look at what’s in the From: field. Then make sure it’s consistent company-wide.

How to Increase the Odds that Customers Will Open Your Emails2016-11-23T09:38:48-06:00

How to Respond When Your Children Are Upset

When we see our kids hurting or suffering, no matter what age they are, we wayoung child covering eyesnt to comfort them.

Often our first instinct is to tell them that everything will be ok, or that they will be fine.

But here’s the thing — when people of any age are upset, they crave understanding much more than reassurance.

So instead of reassuring, try acknowledging what they are feeling and experiencing, like this:

You studied so hard for that test and it’s really disappointing not to get the grade you wanted.


You just can’t stand it when people say things like that about you!


You wish you could just play with your trucks in the sand all day, and it’s a bummer that we have to go home soon.

When you give this a try, you will probably notice that understanding is quite a soothing balm in and of itself, and your child might start to settle down even if the upsetting situation has not actually changed one iota.

The grade is still lower than hoped for, the gossip continues, and the park must still be vacated soon, but after receiving your understanding your child may find it easier to accept these realities.

How to Respond When Your Children Are Upset2016-11-23T09:38:48-06:00

How to Communicate Concerns about Health Matters

I recently aalcohol-428392_640ttended a Mental Health First Aid training, and it occurred to me that often it’s a family member or friend who is the first one to bring a health issue to our attention.

Health concerns can be kind of a tough topic to breach with someone we care about, because we want to respect their privacy and don’t want to overstep or offend, yet we can’t help but worry and we want to offer support.

So here’s a way to voice your concerns about the mental, emotional or physical health of someone you care about:

1) Demonstrate respect:
I have a concern I want to talk to you about.
When would be a good time for us to talk in private?

2) Describe your concern briefly, using the
most objective and non-accusatory language you
can muster:
I know you quit smoking last year, and I’ve been
smelling smoke on your clothing for the past few days.
Is everything ok? I just want to let you know that I care
about you and I’m here if you want to talk about anything.

3) Listen without judging or offering advice.
This will be really hard to do, but it’s imperative in
order to keep the lines of communication open for
the future.

4) Do not threaten, lecture, or give ultimatums.
Instead, offer your support and encourage them
to speak to their doctor or seek counseling if they,
too, are concerned.

5) End with reassurance that you care about them
and want the best in life for them. Invite them to come
and talk to you anytime without fear of judgment.

6) Seek support for yourself. Find a friend or counselor
you can vent your worries and fears to, or connect with
one of the many support groups for loved ones of folks
with health or substance issues. You don’t have to go
it alone.

Want to learn more about helping a loved one with addiction? I highly recommend Beyond Addiction by Foote and Wilkens et al. They also have a blog:

How to Communicate Concerns about Health Matters2016-11-23T09:38:48-06:00